Entrepreneurial Lifestyle -How to Turn a Side Hustle into a Brand

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WIE Speaker Series: Entrepreneurial Lifestyle -How to Turn a Side Hustle into a Brand

Alex is the CEO & Founder of Your Potential for Everything, a strategic sports consulting business specializing in helping women & women-owned businesses in the sports & entertainment industries gain clarity, confidence, & grow their businesses. She even wrote a book all about Side Hustles & Entrepreneurship.

You hear the terms side hustle and entrepreneurship tossed around all the time. People these days are trying to find ways to increase their income flow and become their own bosses while others are looking for a creative outlet from their 9-5.

Tune in to hear Alex give some strategic steps you can take to become your own boss, or just bring in additional revenue while still employed. With exhibition's challenges- even before the pandemic, now's the time to be creative before you are made redundant or are furloughed.

Alex will cover:

What is a "side hustle" and its importance? How to innovate during times of career uncertainty. How to pick a side hustle or new career path. How to diversify your business. How to stay relevant on social media. How to market yourself and your personal brand.