Influencer Vs Consumer Generated Content

​Influencer vs. Consumer Generated Content: What Really Drives Sales?

Join us for a high-impact session where we unpack the real ROI of influencer marketing versus authentic consumer generated content. Backed by data, case studies, and on-the-ground brand insights, this event reveals what’s truly converting in today’s fast-moving beauty and wellness landscape. Walk away with actionable strategies to power up your next campaign.

​About the Speakers

​Wendy Slattery is the founder of PoweredX Beauty Buddy & Beauty Buddy, a dynamic beauty tech platform powered by a passionate community of real consumers. Through authentic content, reviews, everyday experiences, and data-rich insights, Beauty Buddy helps brands harness the voice of the customer to build trust and drive engagement.

​Conor Cochrane is the founder of Social Media Elite, one of Ireland’s leading digital marketing agencies, known for driving performance-led influencer and social strategies for major global brands. Conor offers a straight-talking, results-driven perspective on how to make influencer marketing actually work for your brand.

​Sarah Kiernan is Director at Icon Management, a leading talent and influencer management agency representing top-tier content creators across beauty, fashion, and lifestyle. With deep experience in brand partnerships, Sarah offers a front-row view into the evolving world of influencer collaborations and what brands need to know now.