The New Rules of App Retention: 2025 Edition
Growing an app today is harder than ever. Paid installs? Expensive. Organic discovery? Competitive. Users? Always one bad experience away from uninstalling.
That’s why smart brands are shifting their focus from acquisition to retention.
Retention isn’t just about sending more notifications or offering discounts. It’s about engineering powerful user experiences that turn first-time downloaders into loyal, engaged customers who stay, spend, and advocate for your brand.
But here’s the catch: App retention is a whole different game.
The skills, strategies, and tools you need are unlike anything traditional web marketing has ever prepared us for.
That's why Ayushi is joining us for a deep dive session on how to master app retention in 2025 and beyond 🌟
What You’ll Learn:
How app growth differs from web and platform products
Why app retention is the new driver of sustainable growth
Key tactics: onboarding, segmentation, lifecycle messaging
How to use analytics and couponing to boost loyalty
Web-to-app strategies and managing iOS vs Android users
About the Speaker:
Ayushi Mona Singh
Ayushi Mona Singh is an experienced marketing leader specializing in customer retention, engagement, and lifecycle management.
Across leading brands like Delhivery, AXIS BANK, and Future Group.
She has also worked with app growth at IIMA Ventures to support portfolio startups and done retention consulting.
She has built and scaled customer-first strategies that drive loyalty, lifetime value, and sustainable business growth and carries a deep understanding of user behavior and lifecycle journeys.
Whether you're building your first app, scaling an existing one, or aiming to re-engage a slipping user base, this session will give you the retention playbook you need, packed with strategies, tools, and real-world insights to keep users loyal in a hyper-competitive app ecosystem.
Register Now | Limited Spots Only