Jobs To Be Done

​Interactive webinar to talk your through the Jobs To Be Done framework for understanding your customers.

​Hosted by Ed Biden (Hustle Badger co-founder)

​What are Jobs To Be Done?

JTBD is one of those frameworks where everyone has their own "mix"

We think about it with 5 ingredients:
1. Use case
2. Alternatives
3. Progress
4. Value prop
5. Price

𝗨𝘀𝗲 𝗖𝗮𝘀𝗲
The “job” that your product does for your users.
The need they have, rather than the action they are taking.

Format:
I want …
I need …

Examples:
[Wise] I want to transfer money overseas
[Trainline] I want to buy train tickets before I travel


𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲𝘀
What could customers "hire" to get the job done instead?
What are they using right now?

Examples:
[Wise] International bank transfer, Post Office, Western Union
[Trainline] Physical ticket office, National Rail website


𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀
Where are your customers dissatisfied, or getting blocked?
What dimensions would a "better" solution improve on
(Often price, speed, functionality)

Examples:
[Wise] Cheaper fees Faster transfer / Simpler UX
[Trainline] Cheaper prices / Simpler UX / Departure updates Avoiding queues


𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽
What unique benefits can you offer?
How do you offer improvements along dimensions customers care about?

Examples:
[Wise] Transfer money up to 5x cheaper than high street banks
[Trainline] Buy the cheapest train tickets really easily


𝗣𝗿𝗶𝗰𝗲
What will customers pay for your value prop?

Examples:
[Wise] Variable (< 0.5%)
[Trainline] £1-2 per ticket

​Full article and template here: https://www.hustlebadger.com/what-do-product-teams-do/jtbd-jobs-to-be-done-examples-template-framework/

​Hustle Badger's full course on discovery: https://www.hustlebadger.com/courses/product-discovery-course/

​This event is run by Hustle Badger, which accelerates Product Managers through critical periods in their career:

• ​Finding a new job

• ​Starting a new role

• ​Levelling up at any time