Are you looking to broaden brand awareness and grow revenue with the same initiative? Then, educational marketing is just the tactic you’re looking for.
It’s time to rewrite your GTM playbook.
The economic climate has disrupted the traditional go-to-market playbook. Technology buyers now prioritize ROI, and companies must demonstrate value early on to gain attention, consideration, and trust.
Give valuable learning - and not the sales pitch.
Rather than simply expressing opinions through thought-leadership content, marketers must deliver practical value by providing educational content that captivates and persuades buyers to solve problems using their product. Or they'll get left behind.
Educational marketing positions your company as a go-to resource for your target audience. Ultimately, this benefits your brand and bottom line, creating a powerful impact.
Five Tips for Successful Educational Marketing
📅 Mark your calendar for September 28 as Jenn Gile, Head of Product Marketing at NGINX, will share next-level educational marketing advice.
Jenn is a renowned developer marketing leader, and tech educator. A product leader with experience driving software and SaaS adoption through product-led growth and B2B enterprise sales motions. She is leading the marketing transformation of the entire NGINX portfolio of 15 open-source and commercial solutions.
Understand the impact of educational marketing on customer perception and loyalty.
How educational marketing works for highly technical products
Discover strategies to effectively distribute and promote educational content
Innovative product education examples
How to demonstrate the impact and ROI that gets internal buy-in
The harsh truth? Marketers must adapt their strategy to win over today's risk-averse buyers. Jenn will show you how to upgrade your content for maximum impact.
Invest 30 minutes, and you will take home actionable tips to get started or improve your education-based marketing program.
Can't attend live? Register, and we'll share the recording with you.