WNORTH Roundtable | Virtual: Igniting a Feeling Around Your Brand: The Power of Community Marketing
VIRTUAL: Igniting a Feeling Around Your Brand: The Power of Community Marketing
🗓 Date: April 24, 2025
🕘 Time: 1pm - 2pm PT / 4pm - 5pm ET
📍 Location: Zoom
We’re revisiting this impactful in-person Roundtable conversation and bringing it to our greater WNORTH Membership through a Virtual Roundtable, making it accessible to our wider WNORTH community.
Join Christa Hull and Michelle Lazar, founders of Community Academy, as they share their expertise on community-driven growth. With years of experience growing purpose-driven lifestyle brands, Christa and Michelle understand how authentic community building fuels organic growth and long-term loyalty.
Together, we’ll explore:
✅ What Community Marketing is and how to define it
✅ How to craft your Community Anchor statement to shape your brand’s vision and strategy
✅ An engaging discussion on how to ignite a lasting connection with your audience
This Roundtable is open to all—entrepreneurs, leaders, marketers, and anyone curious about the power of community. No matter your role, you’ll walk away with valuable insights, fresh ideas, and meaningful connections.
About your Roundtable Facilitators
Christa Hull
Christa is a connector, creator, leader and people alchemist. With more than two decades leading purpose-driven lifestyle brands, Christa has worked closely with Founders to help fuel growth for a variety of businesses–from start-ups to global brands. She specializes in building brand love through relationship-based and experiential strategies. Christa has deep experience in North American markets and has led new market entry during her time as Head of Strategic Sales and Director of Global Brand + Community at lululemon, contributing to the brand’s massive growth in the US, Europe and Asia Pacific. Christa lives in Vancouver, BC with her husband and 2 kids and is inspired by the vastness of the ocean, mountains and natural world.
Michelle Lazar
Michelle is a dynamic marketing leader with 15+ years of experience building industry-leading brands, communities, and teams. Driven by growth and impact, she’s passionate about helping purpose-led brands build relevancy in culture. She specializes in building brand strategies and omni-channel marketing plans that drive brand resonance and measurable, profitable growth. Michelle has held marketing leadership roles across a variety of verticals and growth stages, including extensive experience working with Founders and growing brands in the US market. Michelle lives in Seattle, Washington with her husband and two boys. Her lot in life is surrounding herself with incredible people and living up to her extrovert status.
Don’t miss this chance to spark new ideas, gain valuable perspectives, and engage with the WNORTH community—no matter where you are.