AI + Art Design Hackathon
Playbook is excited to host and sponsor the upcoming event on the Berkeley campus (and remote), a 4 Hour Design Hackathon designed to encourage creativity and innovation among students. No coding required!
DATE: May 6th, 2023 | 12pm PST
LOCATION: Jacobs 310 @ UC Berkeley Campus & Remote via Zoom
PROMPT: "Design a visual identity with AI tools"
REGISTRATION DEADLINE: May 5th, 5:14pm PST
Join us remotely for an afternoon of learning generative AI and awesome keynote speaking sessions.
🏆 Best Design Prizes
🥇 1st place $1000, 🥈 2nd place $800, 🥉 3rd place $500
Best Dall-E: 1 year FREE Dall-E
Best Midjourney: 1 year FREE Midjourney
All winners will receive 1 year FREE Playbook PRO
All contest submitters will be awarded a Certificate of Completion
All contest submitters will receive OpenAI discounts
Social media raffle: $200 Apple Gift Card (register for the event to enter)
Keynote Speakers & Host from OpenAI, Aura Bora, Playbook
Check out more info https://www.playbook.com/p/play/ai-art-hackathon-2023/ and get your school to participate!
What is "Visual Identity"?
Your visual identity comprises your logo, imagery, typography, colors, and creative design. With these, you can communicate to your customers, show who you are and what you stand for.
Imagine you're starting a company. Can you quickly communicate your brand vision using AI like your company name, logo, imagery, best colors, typography?
How can AI help with a visual identity?
AI is a powerful tool that can be used to augment human creativity, but it is not a replacement for it. AI can generate ideas, explore possibilities, and test concepts, but it is still up to humans to decide which ideas are the best and how to execute them. Here are some AI tools that can get you started:
ChatGPT, Bard, Namelix are tools that help generate company names based on a variety of factors, such as your industry, target audience, and desired brand image.
Midjourney and Logojoy are tools that help create custom logos based on your company name and branding guidelines.
Canva and Facet AI is design platforms that offers a variety of templates and AI tools for creating imagery, typography, and color schemes.
..and, of course, Playbook, to house all of your assets and communicate your ideas out to the world!
Here are a few tips for using AI to help you pick your company name, logo, imagery, best colors, and typography:
Start with your brand strategy. Before you start using AI tools, take some time to think about your brand strategy. What are your company's values? What do you want your brand to represent? Once you have a clear understanding of your brand, you'll be able to use AI tools more effectively.
Be specific in your search criteria. When you're using AI tools, be as specific as possible in your search criteria. This will help the tools generate results that are more relevant to your needs.
Don't be afraid to experiment. The best way to find the right visual identity for your company is to experiment. Try out different options and see what resonates with you and your target audience.
Get feedback. Once you've created a few options for your visual identity, get feedback from others. This will help you make sure that your visual identity is effective and on-brand.
What is Playbook?
Playbook is a beautiful, AI-powered, organized creative storage for all your creative projects. For teams, Playbook makes it easy to share, and collaborate. For freelancers, Playbook makes collaborating with clients and sharing their work with the world seamless. Get a ton of free stuff storage + illustrations at playbook.com