​Publicity starts your artist identity. 

​Learn how to hack your own PR to build your artist profile. 

​Get critical acclaim and snowball your music career.

​Guest: Erica Campbell (US Features Editor of NME)

​During this workshop, you'll learn:

• ​Build an artist profile that gets traction

• ​Get insights from PR & Publicity experts

• ​What makes a pitch work in 2023.

​Is Music PR over?

​When people tell me music PR is useless, it makes me think of 2006 blogosphere. 

​If you came of age when Pitchfork made careers. Hipster Runoff told you what was out and your Top 10 Myspace **mattered** then expecting this in a 2023 internet aint it. 

​A feature on a Spotify editorial playlist or a viral TikTok video will give you more streams than a 8.0 on Pitchfork. 

​However, what that playlist placement will not do is tell your story. 

​Music PR’s role has changed. It still holds a spot on your 2023 music promotion plan.

​In this session, hear NME features editor Erica Campbell drop gems on:

• ​How to attract critical acclaim

• ​Land your dream feature 

• ​Get music media to stop sleeping on your music

​
About your host, Erica Campbell:

​Erica is an entertainment journalist, host, and the Features Editor (US) of NME. Her stories have been featured in Spin, Glamour, and Architectural Digest, W Magazine and more. She’s also the former music editor of Consequence of Sound.

​She’s hosted on-camera interviews with Grammy and Academy award-winning artists, moderated industry panels for Spotify For Artists, shared her post-punk pundit skills with NPR, USA Today, and SiriusXM, and penned the “Is This It?” rock column for Paste Magazine. 

​"What if I can't watch the workshop rerun right away? "

​Sign up to the session and you will receive the replay valid for 72 hours. Watch at your leisure.