Integrated First Gift Journeys: Aligning Appeals, Stewardship, and Follow-Up [CFRE-approved]

​Join us for an intensive webinar designed for development professionals who want to master the art of securing and stewarding first-time gifts through integrated donor journeys.

​​We're thrilled to announce that our Fundraising Accelerator program has been approved for CFRE continuing education credits! This means while you're transforming your fundraising approach, you're also advancing your professional certification journey.

Participation in this session is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

​This practical session will equip you with proven strategies to:

• ​Understand and leverage donor motivations to create compelling appeals

• ​Design effective first-time donor campaigns across multiple channels

• ​Craft and deliver the perfect ask with confidence

• ​Create seamless giving experiences through various payment options

• ​Implement first-time donor stewardship programs that drive retention

• ​Develop effective welcome series that engage and inspire

​Perfect for:

• ​Annual Fund Officers

• ​Stewardship Coordinators

• ​Development Associates

• ​Database Managers

• ​Communications Specialists

​You'll leave this session with actionable tools including:

• ​First-time donor welcome templates

• ​Appeal writing frameworks

• ​Response time guidelines

• ​Stewardship checklists

• ​Welcome series content calendar

​Bonus: CFRE certification is within reach while you elevate your fundraising game! Don’t miss this opportunity to grow professionally and make a lasting impact.

​Don't miss this opportunity to transform your first-time donor conversion and retention strategies. Space is limited to ensure an interactive learning experience.

​Register now to secure your spot and build stronger foundations with your new donors.

​Amanda Smith is a seasoned philanthropy leader with 20 years of experience in advancement services and strategic data management. As Executive Director at Lehigh Valley Health Network, she has significantly enhanced donor pipelines and fundraising performance. With an MBA and MPA, Amanda combines academic expertise with practical experience for nonprofit organizations. Her achievements include increasing a donor pool by 1,455% in three years. Recognized in the Association of Healthcare Philanthropy's 40 under 40, Amanda excels in leveraging data-driven strategies to drive philanthropic success, focusing on coaching fundraising teams and optimizing major gift strategies.

​About: The Donor Participation Project (DPP) is a community of fundraisers who co-create solutions to reverse the nationwide decline in donor participation (20 million US households lost between 2000-2016).

• ​​This event will take place over Zoom.

​Note: Participation in this program may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International. CFRE International does not sponsor or endorse any educational programs and this program was not developed in conjunction with CFRE International.