Integrated First Gift Journeys: Aligning Appeals, Stewardship, and Follow-Up
Join us for an intensive webinar designed for development professionals who want to master the art of securing and stewarding first-time gifts through integrated donor journeys.
This practical session will equip you with proven strategies to:
Understand and leverage donor motivations to create compelling appeals
Design effective first-time donor campaigns across multiple channels
Craft and deliver the perfect ask with confidence
Create seamless giving experiences through various payment options
Implement first-time donor stewardship programs that drive retention
Develop effective welcome series that engage and inspire
Perfect for:
Annual Fund Officers
Stewardship Coordinators
Development Associates
Database Managers
Communications Specialists
You'll leave this session with actionable tools including:
First-time donor welcome templates
Appeal writing frameworks
Response time guidelines
Stewardship checklists
Welcome series content calendar
Don't miss this opportunity to transform your first-time donor conversion and retention strategies. Space is limited to ensure an interactive learning experience.
Register now to secure your spot and build stronger foundations with your new donors.
Amanda Smith is a seasoned philanthropy leader with 20 years of experience in advancement services and strategic data management. As Executive Director at Lehigh Valley Health Network, she has significantly enhanced donor pipelines and fundraising performance. With an MBA and MPA, Amanda combines academic expertise with practical experience for nonprofit organizations. Her achievements include increasing a donor pool by 1,455% in three years. Recognized in the Association of Healthcare Philanthropy's 40 under 40, Amanda excels in leveraging data-driven strategies to drive philanthropic success, focusing on coaching fundraising teams and optimizing major gift strategies.
About: The Donor Participation Project (DPP) is a community of fundraisers who co-create solutions to reverse the nationwide decline in donor participation (20 million US households lost between 2000-2016).
This event will take place over Zoom.