Postage Power Plays: How to Save Big with USPS Incentives
Postage Power Plays: How to Save Big with USPS Incentives
Thursday, June 12 / 4:00 pm - 5:30 pm / Free Event
Featuring Carmen Foster-Redgenal, District Sales Manager, The United States Postal Service
Discover how to make your mail work harder — and cost less.
Kicking off the 2025 GV Print Innovation Labs series, this dynamic session explores the U.S. Postal Service’s Promotions and Incentives Program for 2025. Learn how to unlock valuable savings through USPS-approved enhancements that elevate engagement and reduce postage costs.
From tactile, sensory, and interactive mailpieces to emerging and advanced technology, personalization, and more — this session will guide you through the full USPS promotions calendar. We’ll break down each opportunity, show real-world examples, and provide actionable insights on how to design campaigns that qualify for significant postal discounts.
We’re thrilled to welcome Carmen Foster-Redgenal, District Sales Manager for the USPS, as our featured speaker. With deep industry knowledge and insider expertise, Carmen will walk attendees through each USPS promotion, explain how to qualify, and share strategic tips for maximizing your mailing ROI.
Key Takeaways:
> Best practices and cost-saving strategies from real-world USPS incentive programs
> A clear overview of the 2025 USPS Promotions and Incentives Program calendar
> What qualifies for each USPS promotion/incentive — and how to apply
> Creative inspiration for qualifying formats, technologies, and mailpiece design enhancements
> How to collaborate with Graphic Village to implement strategic, cost-saving initiatives
Who Should Attend:
Marketers, creative directors, designers, brand managers, business development professionals, and anyone who utilizes direct mail or wants to start doing so more strategically.
Presented in partnership with the AdClub Cincinnati, this session will set the tone for an exciting year of innovation in print and mail.
Register and reserve your spot today!
Be part of an insight-packed session that blends cost-efficiency with creative excellence. Stay competitive, stay inspired, and learn how to make every mailpiece work smarter.
About the “GV Print Innovation Labs: A Mastery Series”
Graphic Village, in partnership with the AdClub Cincinnati, invites you to the 2025 GV Print Innovation Labs series. This exclusive opportunity allows you to explore the intricate landscape of printing through a series of live, in-person learning sessions. Designed to educate creatives, marketers, and brand professionals alike on both foundational concepts and advanced techniques, this free series imparts invaluable insights into printing technologies and strategic best practices, whether offset or digital, sheet-fed or roll-fed.
Based on enthusiastic feedback from the Cincinnati creative community, there is a real demand for production-oriented events. Numerous creatives and marketers, from seasoned professionals to newcomers, have expressed keen interest in expanding their knowledge of various aspects of print and print production. This series is crafted to meet that need, offering a comprehensive and insightful learning experience.