Cover Image for ⚑ Execution and Negotiation – Closing the Deal 🀝
Cover Image for ⚑ Execution and Negotiation – Closing the Deal 🀝

⚑ Execution and Negotiation – Closing the Deal 🀝

Hosted by The Fourth Effect
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About Event

​You’ve built your pitch and refined your storyβ€”now it’s time to take it to market and seal the deal. This hands-on session will guide you through the critical final steps of the fundraising journey, from investor outreach to mastering the negotiation table.

β€‹πŸš€ Going to Market

  • ​Identifying the right investors 🎯

  • ​Building your target list πŸ“

  • ​Effective outreach strategies πŸ“¬

  • ​Managing the pipeline πŸ”„

β€‹πŸŽ€ The Art of the Pitch

  • ​Presentation techniques 🎯

  • ​Handling tough questions πŸ’¬

  • ​Common objections and how to address them πŸ€”

  • ​Building credibility and confidence πŸ’ͺ

β€‹πŸ€ Negotiation Strategies

  • ​Understanding term sheets πŸ“„

  • ​Key terms to focus on πŸ“Œ

  • ​When to push back and when to compromise βš–οΈ

  • ​Maintaining control of the process 🧭

​❓ Q&A and Next Steps

​Presenters:

  • ​William Lieberman: Founder & Managing Partner of The CEO's Right Hand. An experienced founder/entrepreneur, Chief Executive Officer, and Chief Financial Officer available to provide strategic and financial consulting services as a trusted advisor to the Founder/CEO or Board of Directors.

  • ​Kim Petry: A seasoned CFO with an extensive and versatile background. Kim’s experience ranges from large CFO and Controller Executive roles at Fortune 100 companies to building start-ups from the ground up. She has extensive experience in traditional industries – Financial Services, Software as a Service (SAAS), Payment Processing, Credit Cards, B2C/B2B – but also has unique experience in cutting-edge industries such as Learning Platforms, Education, Apps, Crypto and Digital Currencies, NFTs, Blockchain, Gaming, Tokenization and innovative Retail, B2B, B2C, Healthcare, Music and Entertainment platforms.

  • ​Jennifer Brown is an award-winning entrepreneur, speaker, author, and expert in diversity and inclusion. Jennifer is the bestselling author of four books, starting with "Inclusion" and culminating in her award-winning "How to Be an Inclusive Leader." now in its second edition.

​Walk away with the skills, confidence, and strategy to take your deal across the finish line. 🏁πŸ”₯

β€‹πŸŒŸ Special Features:

β€‹πŸŽ€ Guest speakers who have successfully raised capital
πŸ“Š Real-world examples and case studies
πŸ“ Practical worksheets and templates to apply what you learn
🀝 Follow-up resources and networking opportunities


​About The CEO's Right Hand:

​We solve the affordability problem – providing financial expertise and strategic HR support at a fraction of the cost of full-time resources. With our team of seasoned executives, we can tailor our solutions to your industry, business stage, and corporate model, from growth to scale to exit.


​About The Fourth Effect:

​We help startups scale faster and fundraise smarter by helping you build, and leverage high-impact advisory and governing boards and connect you with top-tier, game-changing advisors, board directors, and investors.

  • β€‹πŸ“š Build Strong Boards – Access educational programming, templates, and guides to create effective advisory and governing boards.

  • β€‹πŸŽ― Match with Industry Experts – Connect with 2,900+ senior executives (C-Suite, GCs, VPs) ready to support your growth.

  • β€‹πŸ’° Unlock Funding Opportunities – Get direct access to 150+ Angels and VCs.

  • β€‹πŸ€ Leverage a Powerful Peer Network – Join a community of 800+ startups to share insights, strategies, and connections.

​Build smarter, scale faster, and fundraise better with the right board and investors by your side.

β€‹πŸ’‘ Learn more at a platform tour.

β€‹πŸ“² Follow us on LinkedIn