GTM Labs: Zero to 100 Customers // Panel + Workshops + Mixer
Get your first 100 customers — and build a system that scales.
You're building something great — but traction feels hard.
Whether you're pre-product or post-MVP, this workshop is for founders ready to move from “we have an idea” to “we're getting real users.”
GTM Labs: Zero to 100 Customers is a focused, no-fluff event where you'll learn how to craft and execute a go-to-market strategy that works, directly from founders who’ve actually done it.
You’ll get proven frameworks, live feedback on your messaging, and the chance to connect with others on the same path — all in one evening.
🔍 What You'll Learn:
🏛️ The 6 Pillars of GTM — a practical roadmap for early traction that any founder or entrepreneur can use
⚙️ How to build a repeatable acquisition system (before you hire a team)
💼 What’s really working for founders in the field — and how to apply it
🛠️ How to fix your landing page, messaging, or offer live, on the spot
🎯 Hands-on time to apply insights to your own start-up
🧠 Community + feedback with like-minded builders
This is not just a panel, and it’s not network-y fluff. It’s 4 hours of action designed to get you unstuck and growing.
👥 Who It’s For:
Pre-seed & seed stage founders
MVP-stage start-ups looking for traction
Builders stuck at “we have a few users but it’s not growing yet”
🤝 Powered by:
L3NS.ai — a founder-led community focused on scaling growth using AI-powered GTM strategies.
🧠 What to Expect:
Keynote: 6-Pillar GTM Strategy w/ Kieza (Plugged)
Founder Panel: Real stories of early traction from founders who’ve gone from zero to one and beyond
Live Teardowns: Fix your messaging with live expert feedback
Guided Networking: Join curated peer circles based on your stage or challenge
L3NS AI Spotlight: See how we're helping start-ups simplify GTM with AI
🍕 Plus: Drinks, snacks, and plenty of Pizza for networking are included.
🎤 Meet the Speakers
Hear first-hand from founders who’ve cracked early traction:
Tom Capone - CEO & Growth Strategist | 6-Figure Agency Founder
🚀 Drove $54M+ in growth for brands like L’Oréal, Uber Eats & Tripadvisor
📊 Delivered 23.6x ROAS and scaled revenue 300% in 18 months
🧠 Known for AI-powered GTM, AR ad innovation & performance marketing
Hannah Parvaz - Founder @ Aperture | App Marketer of the Year | Fractional CGO
🏆 Award-winning growth expert and founder of Aperture — Most Innovative Growth Agency of 2024.
🚀 Launched and scaled 3 products to over 1M users, increased KPIs by 500%, and coached founders at Google. 🔊 Advisor, speaker, and master of full-funnel traction.
Federico Soressi - Founder of Linkable | Former Product Consultant
💼 Scaled a product agency to £2M+ ARR
💸 Helped startups raise £7M+ through product strategy & ops
🔧 Built 30+ successful SaaS products for VC-backed teams
Kieza Silveira De Sousa – Cofounder @ PLUGGED |
👜 Bootstrapped a merch company to ~£300k+ in revenue - solo founder with no funding & 37x ROAS
🏢 Co-founded a founder community + workspace with 1,000+ attendees and 30 paying members in its first year (no funding)
🧠 Trained 80+ employees at a $1B+ company on AI-powered workflow transformation
🚀 Bootstrapped a founder-led agency matching talent to +£200k+ with Community Led Growth
THE AGENDA
🕕 6:00PM – Doors Open
Arrive, check in, and grab a drink. Meet fellow founders, early builders, and community partners in the space.
👋 6:30PM – Welcome from L3NS AI
Hear from the team behind L3NS on why this event exists — and how AI is transforming how early teams approach customer growth.
📊 6:35PM – The 6 Pillars of GTM
A rapid-fire keynote by Kieza (Plugged) on the foundational GTM model used by early-stage start-ups to get their first 100 customers.
Learn how to:
Identify your most painful audience problem
Craft a value prop that actually resonates
Select and test the right traction channels
🎯 Outcome: Walk away with a tested framework for diagnosing and improving your customer acquisition strategy
🗣️ 7:00PM – Founder Panel + Live Q&A
Get the inside story from start-up operators who’ve actually gone from 0 to 100+ customers.
Expect tactical insights, real mistakes, and hard-won lessons.
🎤 Ask your own GTM questions via Slido or from the crowd
🥤 7:30PM – Break
Grab a snack, refill your drink, and meet someone new.
💬 7:45PM – Sponsor Spotlight
A quick message from one of our community supporters making this event possible.
🚀 7:55PM – L3NS AI: Pre-Launch Sneak Peek
Be the first to preview how L3NS is helping founders simplify GTM with AI.
📝 Join the exclusive waitlist for early access.
🧠 8:00PM – Breakout GTM Workshops
Get hands-on in small group sessions led by moderators.
You’ll apply what you’ve learned to your own business:
Map your customer pain points
Sharpen your landing page or pitch
Test-fit your distribution strategy
🎯 Outcome: Leave with a clearer idea of why your GTM isn’t working — and how to fix it
📢 8:45PM – Show & Tell: Copy Pitch Feedback
Brave founders come up to the hot seat and pitch their GTM copy live. Kieza + guests give constructive feedback on:
Landing page headlines
Messaging clarity
Positioning
🎯 Outcome: Watch live teardowns and apply the same thinking to your own pitch or homepage
🤝 9:00PM – Networking & Mixers
Grab a drink, pull up a chair, and join a curated founder circle. Each table has a theme or challenge to explore — with prompts to spark conversation.
🛑 9:30PM – Wrap & Goodbyes
Final shout-outs, leftovers, and follow-up invites. You’ll leave with clarity, contacts, and a concrete next step.
And then…
After Party at the PlugHouse upstairs... maybe? 👀
You don’t need another passive event.
You need the strategy, feedback, and founder firepower to actually move. That’s what GTM Labs is built to deliver — and we’re keeping it tight, tactical, and real.
🎟️ Space is limited. Tickets are from £30
Bring your start-up. Bring your landing page. Bring your questions.
Leave with clarity, a sharper pitch, and 3 new founder connections.
Let’s get you to 100 customers.
✅ Drinks and light food are included in your ticket — come hungry to learn (and eat).