

🎙 INTERVIEW: Let’s Talk About AI with Publishing Veteran George Walkley
​** This is a LIVE interview with publishing professional George Walkley about the craft of writing and reality of building a writing career. Attendees will be sent a recording after the interview. **
​What do writers need to know about AI tools? What should we embrace, and what should we approach with caution?Â
​The rise of artificial intelligence is reshaping every corner of our world, including publishing. George Walkley is an independent consultant and publishing veteran who helps creatives navigate the fast-evolving AI landscape. In this conversation, he’ll share practical tools and insights on how writers can use AI for ideation, editorial support, and marketing, while keeping creativity and ethics at the center.
​We’ll look at examples of how writers can build a custom GPT to support their writing and how George is using it for his nonfiction writing. We’ll also look at how AI is affecting publishers today and its predicted impact in the near future.
​Join us for a conversation with George Walkley as we explore AI’s impact on the publishing industry and how writers can stay informed and empowered.
​What also discuss:
​Emerging trends in the AI space
​How publishers and writers can tackle copyright issues
​George’s take on the merits of the various AI tools available today
​How AI is affecting independent publishers, indie writers and corporations
​How jobs in publishing might be affected in the next few years
​About George Walkley
​George Walkley is an independent consultant specialising in AI and the publishing industry. He has developed and delivers the world’s first independent, CPD-accredited AI course aimed specifically at the publishing industry and has trained people from over 200 publishing organisations. Prior to this, he held senior roles at Hachette.
​Your London Writers' Salon Hosts:
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​Parul Bavishi and Matt Trinetti are the co-founders of the London Writers' Salon, creators of the webby-nominated Writers' Hour daily writing sessions, and hosts of the London Writers' Salon podcast.
​Parul Bavishi has been an editor for over a decade. In addition to running LWS she helps thriller, YA and non-fiction writers level up their craft and get published. She writes and edits for the Story Grid. She has worked as an editor and literary scout at Random House, Quercus & Eccles Fisher. She analyses TV hit shows (Killing Eve, Ozark, Game of Thrones) on the Story Grid Showrunners Podcast.
​Matt Trinetti is a writer, publisher, TEDx speaker, and facilitator. In addition to running LWS, Matt designs programs to help unfulfilled professionals pursue creative work, start businesses, and reinvent their careers. Matt's work has appeared in Quartz, Observer, Creative Mornings, and on his blog GiveLiveExplore.
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