Well-Being and Marketing Effectiveness in the Age of AI: Inclusively Evoking Positive Emotions, Behavior and Engagement

​As AI continues to redefine the marketing landscape, it is crucial that we address the potential impact on consumer wellbeing and mental health, particularly through the lens of inclusion and equity. In leveraging AI, we as marketers, have a responsibility to create engagement and experiences that reinforce positive emotions and behaviors, leading to more inclusive and equitable outcomes.

​This panel aims to bring together industry leaders, experts, and innovators to explore the intersection of AI, wellbeing, and inclusion and equity in marketing. We will discuss the challenges CMOs, and agency leaders face in understanding the potential impact of their AI-driven campaigns on diverse identities and proposing practical solutions for incorporating inclusive design principles into their strategies.

​Key themes to be addressed:

​1. Impact of AI in eliciting emotional responses particularly on different identities

​2. Integrating data ethics and sustainability into AI-powered marketing initiatives

​3. Leveraging AI to create inclusive and personalized customer and employee experiences.

​4. Developing tools and frameworks for assessing the impact of AI on consumer wellbeing and mental health

​5. Fostering collaboration between Marketing, DE&I, Talent, and AI teams

​We hope to provide marketers with insights and strategies for effectively using AI as a tool to create meaningful connections with a diverse spectrum of identities; while prioritizing consumer wellbeing, mental health, and inclusivity.