Brewing New Traditions: Designing Next-Gen Coffee Rituals and Brands

​Coffee is well be on its way to becoming its own religion, given how seriously people now take their coffee consumption rituals. In this webinar, GourmetPro experts Raphaëlle O’Connor and Felipe Cabrera will help brands create new rituals to appeal to the tech & social media savvy consumer of today.

​What we will cover

• ​The secrets of success behind "new retail” coffee brands in different markets

• ​Coffee rituals seeing regional and global success

• ​What Gen Z and Millennial coffee consumers are attracted to

• ​How to develop unique “new retail” coffee brands/chains for new markets across four continents

​Who this is for

• ​Entrepreneurs

• ​Industry professionals

• ​Consumer insights professionals

• ​Product developers

• ​Marketers

• ​Coffee lovers

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