Go-to-Market & Customer Acquisition: Understanding the Marketing Funnel and Use of Channels

​Are you overwhelmed by the large menu of choices when it comes to marketing? Social media? Paid Ads? Outdoor events? Trade shows?

​We will focus on the process of getting your product or service into the outdoors and the hands of your customers — from generating awareness to converting to sales to finally generating word of mouth.

​In this interactive workshop, you’ll hear concrete, budget-friendly examples of go-to-market strategies that have worked from real companies, and have the chance to ideate your own strategies. 

​This workshop is part of a 4-part series hosted by Maine Outdoor Brands and Founded Outdoors to support and connect founders of outdoor industry startups in Maine.