​AI Applied: Live in Austin

​Real conversations for marketers planning for an AI future

​This event is for senior marketers and communicators who want to understand what AI really means for the future of their work and what to do about it. We’ll cover what’s changing, what’s possible now, and what it takes to stay ahead as AI changes everything.

​This isn’t a prompt-writing workshop. It’s not a software demo. It’s a clear, honest look at how AI is already reshaping SEO, content, brand, social, PPC, email, product, and productivity.

​You’ll leave with:

• ​A clear picture of how AI is affecting marketing and communications today

• ​New ideas for creating video and audio content at scale

• ​A blueprint for building the marketing team of the future

​The agenda is built to be practical, with real examples, open conversations, and space to ask questions. No boring panels. 

• ​Keynote
  Marketing and Creativity in the Age of AI
  Steve Mudd, CEO of Talentless AI, opens with a clear, honest look at how AI is changing the work of marketing
  

• ​Gangster Talks
  Four experts. Four sharp takes. Each one focused on a specific area of AI in marketing: what’s working, what’s overhyped, and what actually matters.

  • ​Paul Shirer, Founder, Infinite Ideas AI | Director of AI & GTM Technology, Bridge Partners Paul builds practical AI roadmaps that improve how marketing and GTM teams operate. Through his Business AI Blueprint, he helps companies move from strategy to execution with tools that boost productivity and results.

  • ​Bree Whitehead, Founder, Just Bree K Marketing & Design | Director of Capital Strategy, Wheatsville Co-op Bree blends creative strategy with smart use of AI to support purposeful growth. She leads marketing for mission-driven brands at Just Bree K and drives strategic initiatives at Wheatsville Co-op. Her focus is on using AI to support human insight, not replace it.

  • ​Jeremy Antoniuk, Founder & CEO, Scalafai Jeremy builds AI-powered workspaces that keep teams focused and aligned. As founder of Scalafai, he helps companies streamline execution by integrating AI into their existing tools. With 25 years in enterprise tech and multiple patents, he designs systems that support real work—not just automation.

  • ​Rosa Yupari, Fractional CRO | B2B Sales Coach & GenAI Strategist Rosa helps sales and marketing teams apply AI to improve conversion, pricing, and pipeline health. She offers fractional CRO services and runs GenAI workshops that focus on practical, revenue-focused outcomes.
    

• ​Sit and Spin
  Unfiltered, small-group discussions. Each speaker hosts a live AMA table session so you can learn about what you want to learn about.

​Bonus:  Create your own AI avatar at the HeyGen booth. Step in, record a short video, and walk away with your own talking head—no acting required.

​Organizing sponsors: Talentless AI, Phyusion, The Future Communicator, Infinite Ideas AI

​Industry sponsors:  HeyGen, The Austin AI Alliance, JB Analytics

​Supporting sponsors:  Avro, Moss Consulting