B/A Talk #01
Between Legacy and Progression: Family Businesses
Join us for the inaugural event of B/A — Before/After, a series hosted by Practice Theory and Ivy+Partners designed to connect and inspire those on the journey of rebranding. Together, we’ll explore the balance between legacy and progression in today’s ever-evolving landscape.
For this one, we’re focusing on Family Businesses, starting with a talk by Randy Yeo (Founder and Creative Director of Practice Theory) about elevating heritage brands for a new era.
Afterwards, stick around for a panel discussion on how businesses can adapt for the next generation. Randy will be joined by Manuel Der Hagopian (G8A Architects) and Andy Ho (RICE Content & Media), moderated by Ivy Nhi Chau (Ivy+Partners).
Note: The event will be conducted in English.
🗓 Agenda
4:00 pm - 4:45 pm | Welcome Guest
4:45 pm - 5:00 pm | Welcome Speech & Engaging Activity
5:00 pm - 5:10 pm | Practice Theory’s Inspiration Speech
5:10 pm - 5:40 pm | Panel Discussion “Between Legacy and Progression: Family Businesses”.
5:40 pm - 6:15 pm | Networking
6:15 pm - late | Happy Hour (TBU)
📢 How to RSPV
This is an invite-only event. 1 registration for 1 person only
Request for an invite here and our team will get back to you as soon as possible.
Only approved registrants will be allowed entry.
✏️ About the speakers
Randy Yeo
Founder and Creative Director, Practice Theory
After nearly a decade of studying design and visual arts in Europe, Randy Yeo founded Practice Theory in Singapore with the vision of infusing a fresh, culturally resonant perspective into business branding. Randy has led major rebranding projects for organizations like the Singapore Economic Development Board, IHH Healthcare, and the National Gallery of Singapore.
In 2023, he showcased his work at Taste of Saigon by ArtLIVE in Vietnam, celebrating the shared culinary heritage of Singapore and Vietnam. Known for blending local culture with visual storytelling, Randy creates brand identities that resonate deeply, connecting tradition with modernity.
Manuel Der Hagopian
Partner, G8A Architects
Graduating from Geneva Institute of Architecture and Belleville School of Architecture in Paris, Manuel is a founding partner of G8A Architects and manages operations in Singapore, Geneva, Hanoi, and Ho Chi Minh City. Through G8A’s think tank, 8+, he explores the impact of population growth on residential housing in Southeast Asia.
Andy Ho
Co-Founder and Business Director, RICE Content & Media
Andy Ho is a seasoned professional with extensive experience in creating award-winning commercials, having earned accolades like the Golden Bell Awards Vietnam and the Epica Awards. His work has been featured on prestigious platforms, including Discovery Channel Asia, National Geographic, Arts Central, Channel News Asia, and VICE Media.
As the founder of RICE Content & Media, Andy specializes in content strategy, development, and production, helping brands craft compelling stories that resonate across diverse media channels
Ivy Nhi Chau
Founder and CEO, Ivy+Partners
With a decade of expertise in PR and communications across Vietnam and Southeast Asia, Ivy has developed a strong network and led successful campaigns for various brands: Intel, Google, Honda, Toyota, Hitachi,... Since launching her own firm Ivy+Partners PR Consulting Firm, Ivy leads a team of consultants to ensure communication consistency and seamless execution of integrated communication campaigns for local and international brands.
Ivy is a Founding Member of One Asia Communications Group and proud member of The Public Relations and Communications Association Southeast Asia (PRCA SEA).
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We look forward to seeing you there!