Gifting as a Strategic Marketing Channel in ABM: How Gifting Drives Revenue Growth (a Serial Marketers event)
Join an insightful session with industry leaders to explore:
The Role of Gifting in an ABM Strategy:
Discover when and how to incorporate gifting into your ABM funnel to maximize impact.
Learn how gifting supports different ABM tactics—including 1:1, 1:few, and 1:many approaches—to create memorable experiences for prospects and clients.
Aligning Marketing and Sales for Successful ABM:
Understand how ABM, demand generation, and field marketing teams work together for seamless alignment and enhanced outcomes.
Measuring Success: KPIs for Gifting in ABM:
Uncover the right KPIs and how to set appropriate expectations for campaigns that use gifting as a differentiator.
Success Stories & Case Studies:
Hear how other companies have integrated gifting into their ABM programs to create unique experiences and achieve measurable success.
Choosing ABM Partners:
Learn why you need the right partners and what to consider when selecting them for your ABM strategy.
Speakers:
Mika Bella Kayt, Founder and CEO of Outgage LinkedIn
Maggie Tonkin, Director of ABM & Field Marketing at Scandit LinkedIn
Erin Anderson, Global, Integrated Marketing Strategy & Campaigns at Zendesk LinkedIn
Main Focus:
This webinar will emphasize "Gifting as a Marketing Channel"—demonstrating how gifting can be used to create unforgettable experiences within ABM strategies, foster deeper engagement, and avoid losing valuable opportunities in both the short and long term.
Open Q&A: Engage in an interactive Q&A session to get tailored insights on integrating gifting into your own ABM initiatives.
About Serial Marketers:
Serial Marketers is a thriving community of over 4,000 marketers, entrepreneurs, and industry professionals who connect to share insights, collaborate on opportunities, and stay ahead of marketing trends. Founded by David Berkowitz, Serial Marketers offers a dynamic space for networking, knowledge exchange, and curated job opportunities through its Slack group, newsletter, and events. Whether you’re a seasoned marketer or an emerging innovator, Serial Marketers provides a valuable hub for learning, partnerships, and growth.