The Ripple Effect

​Many companies, especially those started by engineers, initially focus on building a great product. However, as they grow, maintaining organized and scalable information architecture (IA) becomes challenging. This talk highlights the importance of IA for a company’s success, using a mobile app company as an example to illustrate the issues and provide solutions. A well-structured IA ensures sustainable growth, user-friendly products, and aligned teams, ultimately enhancing the product, user experience, and overall organization for continued success.

​Speaker Bio:

​Dora Makszy has over 17 years of experience in the software industry, specializing in product design, management, and leadership. She is passionate about generating innovative solutions to enhance developer- and user experiences. Dora excels in creating order through design systems and clear documentation.

She has published articles and given talks on product design, people’s soft skills, mentoring, and diversity in tech. She is driven by the desire to help others, always seeking to create practical, polished products. Outside of work, she values harmony and structure, believing that true beauty lies in order.

​Join us on August 8 for Dora Makszy's talk on the importance of Information Architecture (IA) in product design. Hosted by the World Information Architecture Association and supported by the Rutgers Master of Business and Science Program, our event features expert insights from dedicated volunteers. Can't make it live? We'll record it for you to watch later. Save the date and join the World IA Café!

​Event recording: https://vimeo.com/worldiaday/ripple-effect