Getting to $3m in ARR
Getting to your Series A is a huge milestone for startups. It means your chance of hitting unicorn status is much more likely. But investors want to see $1-3m in revenue before that happens.
That number may feel daunting, even if you have all the elements in place: team, capital, market.
How to make the jump from 10s of 1000s of dollars in revenue, to millions?
We had the same question. That's why we're putting on this event.
Join us for a comprehensive virtual summit that dives deep into tactical growth strategies that'll help you level-up your startup as you prepare for your Series A.
We'll cover:
marketing strategies
sales tactics
product monetization
This event is totally free, just sign up to reserve your spot and get the recording.
Read on to learn about the experts behind each segment of this event:
Scale your marketing
The purpose of marketing is to get more customers. Hard stop.
So, how do you do that? Two words: lead gen.
This session will be led by Gaurav Agarwal, Chief Growth Officer at ClickUp.
You've probably heard of ClickUp, the collaboration + work planning tool that's valued at $4b.
ClickUp serves over 100,000 customers, reported $150m in revenue in 2022, and has raised $400m in funding.
In this session, Gaurav Agarwal will dive into:
scaling your lead gen efforts
delivering highly qualified leads to your sales team
expanding to new audiences to hit your growth metrics
Level-up your sales
When you're on the hook to hit certain revenue metrics AND you have some capital in the bank — it can be tempting to throw bodies at the problem to hit your first big ARR milestone.
But whether you're doing founder-led sales or hiring your first reps — early stage selling isn't just about closing deals.
Early stage sales is equal parts finding customers as it is finding product-market-fit, message-market-fit, and go-to-market repeatability. It's about seeing the patterns in your first deals that help you land the next 100.
Just ask Armand Farrokh, early sales hire at Carta, employee #9 and VP of Sales at Pave, and founder of 30 Minutes to President's Club.
At Carta, he went from being the top rep to Director of Sales in under 2 years, leading the transformation of the sales organization from inbound to outbound as Carta scaled toward and beyond $100M ARR.
After his incredible work at Carta — he joined Pave as employee #9 and VP of Sales where he took Pave's ARR from $100k to $10M+.
These days Armand is the founder of 30 Minutes to Presidents Club, a revenue-focused media platform that shares hyper-actionable sales tactics.
Among other things, 30MPC hosts the #1 sales podcast in the world.
And when he's not running 30MPC, he advises founders on scaling from PMF to first reps to first sales leader — drawing on his experiences from Pave and Carta.
In his session, Armand is going to break down how you can go from selling your first deals, to building a repeatable "golden path playbook" to predictably win deals, to everything else it takes to build your early stage sales motion.
He'll dive deep into actionable steps you can use — whether you're doing founder led sales or already have your first sales hires — to close deals faster and more consistently to create that hockey stick revenue trajectory.
Monetize new products
Acquiring new leads and exploding your sales is great. Do that.
But at some point you'll need to increase your users' LTV so you can achieve hockey-stick growth.
The best way to do that? Monetize your new products.
This session will be led by product legend Ketaki Rao.
Ketaki is an expert in product-led growth. Over the last decade, Ketaki was a product leader at Salesforce, Data.ai, and Jivox.
She's keenly aware of the product-specific challenges facing founders, as she started two companies herself… one in the publishing space and one in the consumer app space.
While she started her career as an engineer, Ketaki's expertise in product is unmatched. She's been deeply involved in her companies' efforts around customer discovery, market research, rapid prototyping, design sprints, incubating ideas within a larger organization, building product teams, and more.
She understands the value of working closely with the marketing, sales, and engineering teams to deliver products that are valuable to the user and beneficial to the company.
In her session, Ketaki will dive into:
Product Strategy → "how much value will this bring my users?"
Assessing the Market → "who are my customers and what will they pay for this product?"
Product-led Growth → exploring trials, freemium, community, and virality
Who is Hustle Fund?
Hustle Fund, the team behind this event, is a pre-seed and seed-stage VC fund. We believe that great founders can look like anyone and come from anywhere.
We're honored to be a part of 450+ startups journeys, but we also see great value in sharing knowledge with the broader founder community.
Join us at Hustlers’ Retreat... our guided offsite for startups at the pre-series A level to scale your business to $3 million ARR and beyond.