Roadmap for getting into Performance Marketing
If you are someone looking for a clear roadmap to making your career in Performance Marketing, this is the best session to start with.
The demand for paid advertising is booming like no other domain.
Inside this session you will get to see how Stoa cracked performance marketing live.
Speaker: Suryansh Tomar
This session would be ideal for someone who has
- 0-2 years of experience in marketing
- someone who has just started performance marketing
- someone in adjacent marketing domain like content, brand, social media, etc, and would like to know the analytical side of marketing.
This session is NOT for:
- someone who has 2-3 or more years of hardcore performance marketing experience
- someone looking to learn how to run meta ads, LinkedIn ads, google ads, etc. I’ll share examples and the most important things to classify + look at while deciding in-between these platforms but not the run-through of each platform
- the run-through/screenshot examples are slightly more focused on ads through Meta and LinkedIn because I had some view access left of both but not of Google ads. So, someone looking for Google ads might not find this beneficial
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