Cover Image for Beginner's Guide to Digital Marketing

Beginner's Guide to Digital Marketing

Hosted by General Assembly
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About Event

This class coincides with our Looking Ahead Series. To explore and register for events from the series, simply click here.

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

About This Class

When: 3pm SGT / 6pm AEDT / 7am GMT.

Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business.

In this free, two-hour class, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.

All in real time, taught by an industry professional. Come learn the basics and gain the skills you need to create your first digital marketing campaign!

Bonus: there will be time at the end for live Q&A with the instructor.


You’ll leave this class with:

  • Understand how digital marketing can help a business drive their bottom line.

  • Learn different tools and strategies used in Digital Marketing today.

  • Describe and understand the Objective-First Framework.

  • Apply the Objective-First Framework to a real world example


  • This is an entry level class, so no prior knowledge is necessary.

  • We’ll send an email with class materials and the Zoom link prior to class.

  • Note: your mic and camera will be off for the duration of the class.

  • A recording will be shared via email after filling out our in-class survey.

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