Open Up: How to rustle the feathers of your category and become a social media challenger brand

​THIS IS JUST FOR PAYING UP CLUB MEMBERS 🎟️

​Thursday 14th November: 12-1pm

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​WHAT IS AN OPEN UP?

​Open Up is the Up Club program of member lead talks. Every month one of The Club teaches the other members something that will make them better marketers. We believe every member is an expert and this is your moment in the spotlight!

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​ABOUT THE EVENT

​Keith founded System in 2020 having worked in social media for over a decade, with a specific focus on working with challenger brands who want to make a mark on their category. In this session, he will focus on:

​He'll be discussing:

​📈 Looking at Social Media behaviours challenger brands need to adopt to get cut-through
being Human, Rapid, Open, Brave, Consistent and (most importantly Unique)

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📈 Exploring these DNA with real world examples

​ABOUT THE SPEAKER

​Keith has worked with adidas, BBC, Diageo and Audi across a career with network and independent agencies. In that time he has shaped campaigns and working methods for how brands can use social media to drive growth.