Write Your Home Page with Liz Pickard
📣 From the last workshop: "Liz is the Michelangelo of copywriters! I find it hard to write about myself. Liz helped me hone my effort to reveal the essence of what I wanted to convey -- and say it in a way that I felt comfortable."
You've probably heard that "everyone needs a website these days" (likely from a giant tech corporation selling websites 🤔).
But simply having one isn't going to magically get you to your goals - whether its raising your prices, getting more gigs, building your fan base, etc.
In fact, now that you do have a website, you might be feeling like it's a pointless waste of money since it seems to just languish uselessly in some dark corner of the internet.
If that's the case, your website could be suffering from bad copywriting 😱. Because the words on your home page matter, like, A LOT.
In fact, copywriting is one of the highest leverage tools in your website toolbox — which, I assume, no one has ever mentioned (certainly not the big tech companies when they're takin' yo money 😤).
Sound familiar? Then this workshop is definitely for YOU!
We're going to tackle the absolute basics of copywriting, so you can feel confident that the words on your home page do exactly what you need them to.
Here’s what we’ll cover:
What good copy writing "does" any why most writing "does not" (lol)
How to instantly sound like a professional so you can feel confident in raising your prices
How to speak directly to the people you want to serve
How to focus your writing around a singular call to action
Anticipating and addressing objections that would prevent someone from doing XYZ (your call to action)
How to use stories to build trust
Liz will take you through the anatomy of their own homepage to explain the strategy and skill behind each written section.
Then, we'll workshop our own copy using the exact template that Liz uses to write high-performing home pages for their clients (this usually costs $800).
By the end, you’ll have an outline and some basic skills for completing your home page on your own.
Join us to learn more about this high-leverage skill!
And may your website never languish again 😌