Marketing Your Outdoor-Based Business: Summit on Petit Jean Mountain

​Marketing Your Outdoor-Based Business 

​A multi-session learning experience designed to help entrepreneurs market their outdoor-focused business. 

​A series of conversations designed to support entrepreneurs develop brand and marketing strategies to build or grow their businesses. Speakers will provide instruction on social media strategies and content building, finding your target market and why research is important, how to build a brand ecosystem, understanding trademark law and how/why to protect your brand. 

​SESSIONS 

• ​“Building a Brand Ecosystem” presented by Zac Trout, Trout Media agency 

• ​“Marketing Strategy: The Importance of an Omni-Channel Approach” presented by Will Collins, Archetype Pro agency  

• ​“Protect Your Idea: Understanding Intellectual Property Law” presented by Debby Winters, Cascade Law Group 

• ​“Digging Deep: How To Understand and Reach Your Target Market” presented by Heather Robinette, ASBTDC 

• ​“Founder Q &A” a conversation with Stephanie Buckley, Founder of Petit Jean Coffeehouse 

​LOCATION: Winthrop Rockefeller Institute, Room # Petit Jean II