In this session, Jill Quick will teach you how to adapt, migrate and navigate the new Google Analytics 4 platform.
Jill is an analytics consultant and trainer who has been working in digital marketing for years. She helps brands get the most out of their measurement strategy.
You will learn:
how GA4 works and how it is different from UA.
the capabilities of the platform (*spoiler* there are some things we can do in GA4 that will get you really excited)
how to navigate from where you are now on your analytics journey, to where you need to be if you are migrating to GA4.