Bobbi Brown on The Art of Beauty and Business: The Beauty Innovator’s Playbook on Building and Scaling a Cult Classic
Get ready for an inspiring and insightful discussion with the legendary makeup artist and entrepreneur, Bobbi Brown! In this exclusive interview, Bobbi will share her journey of launching and scaling her latest venture, Jones Road Beauty.
Discover the secrets behind the success of Jones Road, from the creation of the iconic Miracle Balm to the strategic product launches that have captivated beauty enthusiasts around the world. Bobbi will delve into her approach to industry innovation, the role of customer feedback in product development, and how physical storefronts are enhancing the brand’s customer experience.
What to Expect:
✨ Behind-the-Scenes Insights: Learn about the inception of Jones Road Beauty and the evolution of its standout products, including the Miracle Balm and the highly anticipated new shades.
🔍 Industry Innovation: Gain valuable perspectives on emerging trends and the future of beauty from one of the industry’s most influential figures.
🏬 Storefront Strategies: Explore how Bobbi Brown is leveraging physical stores to create unique and memorable customer experiences.
🎤 Interactive Q&A: Get your questions answered in a live Q&A session with Bobbi Brown. 10th House Members, this is your chance to hear directly from the visionary behind Jones Road Beauty.
Who Should Attend:
Beauty enthusiasts and founders eager to learn from a pioneer in the industry.
Aspiring and early-stage entrepreneurs looking for inspiration and practical advice.
Fans of Jones Road Beauty and Bobbi Brown’s (who isn't).
Anyone interested in the latest trends and innovations in the beauty world.
RSVP Now! Don’t miss this opportunity to hear from a true trailblazer in beauty and gain exclusive insights into the world of Jones Road Beauty.
MORE ABOUT BOBBI BROWN
Bobbi Brown is a beauty industry titan, world-renowned makeup artist, best-selling author, sought-after speaker, and serial entrepreneur. As a professional makeup artist, Bobbi created the ten simple lipsticks that launched Bobbi Brown Cosmetics.
Bobbi Brown Cosmetics was acquired by The Estée Lauder Companies in 1995, and she served as its Chief Creative Officer for over 20 years, building a globally recognized billion-dollar brand.
In October 2016, Brown left her namesake brand to return to her roots as an entrepreneur. Just five months later in April 2017, Brown unveiled Beauty Evolution LLC, a holding company she created to launch her next round of businesses and creative endeavors. The George, a 31-room boutique hotel in Montclair, NJ with modern style and historic bones, opened in Spring 2017. Formerly a stately home built in the early 1900s, Bobbi and her husband, developer Steven Plofker, worked collaboratively to reimagine the space, transforming it into a coveted home away from home for celebrities and vips.
Always a content creator and editor, Bobbi opened a state of the art photo and video production studio 18Label and launched her own multi-channel media platform, @justbobbibrown.
Through her personal social media accounts, along with her daily educational musings captured on TikTok, YouTube and her recently launched daily Substack platform, Brown has a viral reach of over 8 million followers daily.
On October 26, 2020, at the height of the pandemic, Brown made her return to the beauty industry, launching Jones Road, a collection of edited and indispensable clean beauty products for all ages, skin types, and skin tones. Five months after launch, Business Insider named Jones Road one of the fastest growing brands of the year and in less than four years, the award-winning brand has collected accolades from media outlets such as Allure, Vogue, W, In Style and Essence. Born in Chicago and a graduate of Emerson College, Bobbi was named one of Fortune's Most Powerful Women in 2021 and in 2022, was named one of Forbes "50 Over 50" most Influential Women.
Brown has received the Glamour Woman of the Year Award, The Fashion Group International Night of Stars Beauty Award, and The Jackie Robinson Foundation’s ROBIE Humanitarian Award. She was appointed by President Obama to serve on the Advisory Committee for Trade Policy and Negotiation and has been inducted into the New Jersey Hall of Fame. She holds honorary doctorates from Montclair State University, Fashion Institute of Technology, Monmouth University, and Emerson College.