PR Essentials:Practical tips to kickstart your PR strategy
In this 1 hour intensive online session, award-winning PR pro Liz Mckenzie will share actionable strategies and tips to help shape your brand narrative and take your startup to the next level.
💡Stand out, build credibility, attract investors, customers, and talent.
Key Takeaways
Attendees will gain practical, ready-to-use PR tips, including:
Crafting Your Brand Messaging:
Develop clear, compelling key messages tailored to your audience.
Learn how to identify and target the right audience for maximum impact.
Mastering Press Releases and Pitching:
Step-by-step guidance on drafting an effective press release.
How to pitch your story to the right journalists and outlets for better media coverage.
Media Interview Success:
Tips to confidently handle media interviews and deliver your message effectively.
Techniques to ensure positive outcomes when speaking to journalists.
WHO SHOULD ATTEND:
Early-stage startup founders
PR/Comms/Marketing leads at startups
Anyone in a public-facing role, especially those who require media training/refresher
Anyone interested in learning about PR techniques and best practices
TRAINER: Liz Mckenzie
Liz Mckenzie is a strategic and creative award-winning PR and Communications consultant with 20+ years of international and HK experience. She brings with her a unique understanding of the global startup and media landscape, having worked with companies and influential journalists across the world during her in-house roles with Canva, Serai (an HSBC startup), and CSIRO’s Data61, as well as for B2B and B2C clients, including Google, Microsoft, American Express, Indiegogo, Black Nova VC, Capgemini, SuccessFactors (an SAP company), HTC, Nura and Parrot.
Attained global recognition for her clients, with key features in Bloomberg, TechCrunch, CNBC, NPR Guy Raz’s How I Built This, Reid Hoffman’s Masters of Scale, front covers with Forbes and Time Magazine
PRNews Top Women in PR 2020
Google Women Leading Tech Honoree 2020
Managed the first-ever campaign in Australia to win a Cannes Lion for PR excellence
COST:
Per person: HK$100
LANGUAGE: English
Get in touch if you'd like to have more than one participant from the same startup attend for an additional cost of HK$50 per person.