Prosper x Will Storr - How to use the science of storytelling to lead, motivate and persuade

​Prosper Live returns this June with a treat: Will Storr is one of the most captivating storytellers today.

​Every leader - scratch that, every human - needs the ability to tell compelling stories. The best stories win.

​Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

​Will is a prolific writer, previously publishing several notable works including:

​Selfie: How We Became So Self-obsessed and What It's Doing to Us was a history of the Western self. In the book, Storr discusses the rise of social media and its effects, attributing many of the more harmful ones to increased pressure on individuals and what he calls "perfectionistic styles of thinking". In 2018 The New Yorker made a short film based on the book.

​The Science of Storytelling, was a Sunday Times Bestseller.

​The Status Game describes Storr’s theory about the hidden structure of social life, focusing on the need for social status and its effects on individual human life and society.

​It's a super exciting chance to meet a celebrated storytelling talent and walk away with something that will improve your own self (or your money back!)