Product Vision Mini-Workshop
Product Vision Workshop: Crafting Your Founder-Led Narrative
🎯 Goal: Create a compelling, founder-aligned narrative for your Product Vision that resonates with customers, investors, and your team.
👤 Who It’s For: Early-stage startup founders building transformative B2B products.
What You’ll Learn:
This hands-on workshop helps founders step back from features and rethink their vision from the customer’s point of view. You’ll reflect on real customer insights, uncover the deeper “why” behind your solution, and translate that into a sharp, differentiated product narrative.
Agenda:
1. Open with the Customer Truth
What are customers actually trying to solve?
✏️ Exercise: “We thought X. Customers told us Y.”
2. The Vision Reset: What Future Are You Building?
What’s broken in the status quo?
What new possibilities do you unlock for customers?
Paint the future your product is creating.
3. Avoiding the Solution Trap
Go beyond your current product to uncover deeper customer problems
Introduce: Problem → Outcome → Enabler framework
4. Crafting a Strategic Narrative
Use Andy Raskin’s narrative framework to tell a bold story:
The Change in the World
The Promised Land
The Obstacles
The Way Forward (your unique path)
Proof (pilot results, traction)
5. Repositioning & Messaging Exercise
Review competitor narratives
Use positioning framework to craft differentiated messaging
🏁 Workshop Deliverables:
5-Slide Strategic Narrative Deck