Desirability Quest: Validate What Matters - Q&A
Program Overview
An intensive 3-session coaching program for founders at any early stage—whether you're still ideating or have already built a solution that isn't gaining traction.
Through structured frameworks, you'll acquire tools for systematically validating if your idea solves a real problem that customers will pay to fix, allowing you to pivot, refine, or confidently move forward with your existing solution.
For Founders Who Are:
Struggling to acquire customers despite marketing efforts
Unsure if they're solving a genuine problem worth paying for
Confused about why a built product isn't getting traction
Facing low conversion rates despite traffic or interest
Running out of runway without validated traction
Need to reframe their approach whether pre-build or post-launch
Program Structure
Tue 4/8th
Tue 4/15th
Tue 4/22nd Q&A
Tue 4/29th Q&A
1 hour each session.
Session 1: Identify the Real Problem
Focus Areas:
Deconstructing your current business model assumptions
Mapping the "jobs to be done" for your target customers
Distinguishing between symptoms and root problems
For built products: Analyzing existing user feedback and behavior
Creating a Problem Statement Canvas to clarify what you're really solving
Designing evidence-gathering approaches to validate the problem exists
Outcome: A clear understanding of what problem you're testing and a strategic plan for gathering evidence before Session 2.
Session 2: Test Desirability With or Without Code
Focus Areas:
Reviewing findings from problem validation
Mapping your customer's current alternatives and workarounds
For pre-build founders: Developing low-fidelity concepts to test hypotheses
For post-build founders: Structuring tests using your existing solution
Crafting minimum viable conversations to assess willingness to pay
Developing strategies to test multiple value hypotheses
Outcome: A validated problem with evidence of willingness to pay and a clear value proposition that resonates with real customers.
Session 3 and 4: Live Q&A and Feedback
This session is fully dedicated to founders’ questions and discussion.
We’ll:
Review key learnings from Sessions 1 and 2
Answer open questions and challenges from participants
Offer personalized feedback on your problem validation and value proposition
Discuss the next steps and how to apply these insights moving forward
Outcome: Clarity, feedback, and direction tailored to your specific startup stage and problem area.
Why This Program Drives Results
Framework-Based: Leverages proven methodologies from "Testing Business Ideas" and strategic design thinking
Evidence-Driven: Focuses on gathering real market evidence rather than opinions
Flexible Application: Valuable whether you're pre-build or have already launched
Resource-Efficient: Validates assumptions before committing more time and capital
Expertly Guided: M Accelerator's experienced coaches provide personalized direction
Recovery-Focused: Delivers a systematic approach to diagnose and fix traction problems
Program Includes:
3 intensive coaching sessions with experienced founders
Strategic frameworks and business model tools
Evidence-gathering methodologies
Access to M Accelerator's validation frameworks
Product evaluation strategies for existing solutions
Go-to-market validation techniques
A curated cohort of peers facing similar challenges
"We spent six months building a product nobody wanted. This bootcamp helped us realize we were solving the wrong problem altogether. After three weeks of validation work, we pivoted to a solution customers are actually willing to pay for." — Previous Bootcamp Participant
Apply Now on Luma
Limited spots available for the next cohort.