Building Global Brands with Local Relevance: Masterclass by Jenifer DeSofi

​In this masterclass, Jenifer DeSofi—former Disney and Levi’s Sr, Exec and expert in brand, product, and organizational leadership—will share a modern blueprint for building brands that scale globally while staying locally relevant. Grounded in consumer-centricity and purpose-driven leadership, this session will explore four essential levers for success:

• ​Brand—Leading with a clear, compelling point of view and values that transcend borders—while enabling local teams to tell the story in culturally meaningful ways.

• ​Product—Building iconic global product strategies that resonate with consumers everywhere and using your global footprint as a creative advantage—not a constraint.

• ​Organization—Structuring teams and processes for bi-directional creativity, empowering markets to contribute to global thinking—not just execute it.

• ​Investment & Incentives—Aligning capital investment, KPIs, and leadership incentives to fuel long-term brand equity without sacrificing short-term relevance.

​We’ll also explore common traps global brands fall into—like over-engineering from HQ, surface-level localization, and brand dilution—and how to avoid them. Expect actionable strategies, real-world examples, and the mindset shift needed to thrive in a complex, connected world.

​​​THE BOARD is a collective of 230+ coveted experts across Fashion, Beauty, Tech, and Sustainability. We match talent with fractional or project based engagements to fill talent gaps, solve challenges, and accelerate growth.