Business Storytelling and Personal Branding for Founders & Leaders
What do you do when the storytellers aren't interested in telling your story? Traditional, earned media have become increasingly fragmented, disconnected from sources, and frankly, uninterested in conveying your narrative unless it's literally the best thing since sliced bread. So what's a founder and business leader to do?
Hear from Christina Pantin, who's been on both sides of the table as a financial journalist for Reuters, as well as a corporate communications practitioner, on how you can take control of your personal and business brands in this ever-changing landscape of paid, earned, shared, and owned media (P.E.S.O).
WHAT WE'LL COVER
The session will include a narrative challenge, and the winner gets a personal 30-minute session with Christina to create your lightning pitch. You'll also learn how to craft your founder storytelling strategy.
WHO IS IT FOR
This session is perfect for founders, marketers, and leaders looking to tell compelling stories about the brands they're building.