Craft Your Startup Story: Storytelling That Sells and Scales
Struggling to get investors, customers, or even your team excited about your startup?
Canada Startup Association brings an amazing opportunity to outshine with compelling stories about your startup and yourself.
We have seen that most founders bury their vision under jargon, stats, and business models.
They ignore that trust and emotions bring visibility and get attention.
Stop boring your potential investors and customers.
Tell them “Stories that help in Selling and Scaling”
In this 2-hour training, by two amazing trainers.
You will learn how to:
✔ Turn dry facts into unforgettable stories (like Warby Parker and Airbnb did).
✔ Fix the 5 deadly mistakes that make pitches, websites, and sales talks fall flat.
✔ Use the "Hero’s Journey" framework to make your customer the star (not your tech).
✔ Win trust faster, because 55% of buyers choose brands with relatable founder stories (Edelman Research).
Why this works:
- Neuromarketing hack: Stories trigger emotions, and emotions drive decisions.
- No fluff, just action: Walk away with a ready-to-use story for your next pitch, sales call, or landing page.
Our Trainers:
Doreen Fernandez - Storytelling Coach
"Turn facts into unforgettable stories."
Founder of Memory Bloom, Doreen helps startups craft compelling narratives that build brands and connect with customers. With 10+ years of experience, she transforms complex ideas into stories that stick.
Hammad Siddiqui – Startup Growth Expert
"Simple stories sell."
Co-founder of Canada Startup Association, Hammad brings 36+ years of global experience helping founders grow through storytelling and personal branding. He specializes in no-fluff strategies for pitches, LinkedIn, and investor outreach.
Learn from pros who have done it - not just taught it.
Perfect for you if:
- Your pitch feels like a snooze-fest of features.
- Customers just don’t “get” what you do.
- You are tired of blank stares from investors.
"Limited seats – We will not bore you with a lecture. You will practice live, get feedback, and leave with a story that actually connects."
Need more details? Email us: contact@canadastartups.co
Reserve your spot now. Your startup’s story starts here.