Developing Full-Funnel Paid & Influencer Campaigns

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Event Information

All tactics in a media campaign work together to support full-funnel marketing strategies. Take paid media and influencer marketing, for example. While separate components of an overall marketing strategy, the two can work hand in hand to drive awareness, consideration, conversion and loyalty.

Ahead of the holiday season, expand your knowledge of paid media and influencer marketing to run full-funnel media campaigns. In this webinar, you’ll learn how to: 

  • Utilize the tactics and tools required to reach your goals

  • Resonate with target audiences through allocations and messaging

  • Harness key tracking and segmentation strategies for your campaign

  • Accurately measure and track the success of your campaign


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