Ben Cerezo | From Blurred Vision to Clear Action: How Successful Founders Move Past Uncertainty

​Most early-stage founders don’t struggle because they’re underqualified—they struggle because they’re overloaded. Too many ideas. Too many voices. Too much noise. The hardest part isn’t launching—it’s knowing what you’re really building, who it’s for, and how to talk about it without second-guessing yourself every step of the way.

​In this talk, Ben Cerezo draws from two decades of experience guiding startups, public agencies, and Fortune 100 brands through ambiguity. You’ll learn why clarity is more than a messaging tweak—it’s a strategic advantage. And you’ll leave with a few reliable tools to help you sharpen your offer, simplify your focus, and move forward with more confidence.

​This 30-minute session is built for people navigating the in-between: not quite startup, not quite agency, not quite sure how to explain what you do—but ready to get clear and get going.

​About the Speaker: Ben Cerezo

​Ben Cerezo is a product strategist, design leader, and coach who helps people and teams move from uncertainty to action. He’s led digital transformation projects for healthcare systems, civic platforms, and education companies, with clients including Panasonic, NWEA, and Sharp HealthCare.

​Ben is the founder of Neuflect, a wellness-focused startup for movement professionals, and currently serves as Creative Director of Digital at Ziba. His work blends product design, systems thinking, and emotional intelligence to create meaningful, human-centered results.

​Outside of consulting and coaching, Ben is a musician, DJ, and lifelong learner, focused on helping others grow with purpose—personally, professionally, and collectively.