Disruption’s Cute Until It’s Not with Liya Safina, Google XR

​Liya Safina is an award-winning digital designer working with Google’s XR team. This event is sponsored by Black Ink Business Service.

We’re living through a moment where innovation and design are finally making eye contact — but trust?

​Public trust is eroding, and people are overwhelmed. As emerging technologies accelerate at an unprecedented pace, how do we ensure they create real, tangible change?

​How do we design tech that lands with purpose and persists through complexity? 

​This talk offers five principles — not commandments, not a TED Talk in disguise, just a field guide — for designing innovation that lands. Tech that does something. That cuts through the noise and stays useful, long after the hype dies down. It’s about building systems that are thoughtful, resilient, and actually worth trusting.

​Because disruption is cute, but only when it works.

​About Our Speaker
Liya Safina is an award-winning digital designer working with Google’s XR team and previously with Altoida (AR Alzheimer detection), Toyota’s Woven City, and Björk’s upcoming virtual reality music projects. Liya brings a design-for-impact lens grounded in spatial computing, AI, and healthcare innovation. With over a decade of experience in digital innovation, her vision is to build a future where technology serves human needs, instead of humans serving revenue models.

​About Our Sponsor
Black Ink Business Services partners with business owners to provide clarity, structure, and support across operations, accounting, HR, and management. By delivering clear, intelligent insights into business health, they help clients focus on growth, strategy, and what makes their business unique. Whether launching, scaling, or optimizing, Black Ink handles the details so owners can focus on their vision.

​About Futurespaces
Futurespaces delves into contemporary experience design, with a specific focus on how innovations in design and technology can meaningfully enhance human connection.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Founded and led by Josh Goldblum (Bluecadet) Futurespaces offers live webinars and in-person tours that provide valuable insights into the creative process of creating contemporary experiences.