Building Global Brand Experiences w/ Inessah Selditz
Inessah Selditz is a creative executive and brand experience strategist who has led global initiatives at the intersection of architecture, technology, media, and culture, with leadership roles at LAB at Rockwell Group, Huge, A_DA, and Superfly.
How do bold brand ideas become immersive experiences for 21st-century audiences?
In this talk, Inessah Selditz shares real-world insights and best practices from her years leading creative at top NYC agencies and studios—shaping global brand platforms, complex physical and digital environments and immersive campaigns.
From reimagining public space at Hudson Yards to developing global experiential strategies for Nike, Inessah will unpack how she’s helped brands define a top-down strategic vision and translate it into compelling, human-centered experiences.
She’ll explore the questions creative leaders, strategists, and experience designers face every day:
How do you build a strong narrative strategy and framework at the brand and global level?
What does it take to choreograph a cohesive journey across physical, digital, and narrative touchpoints?
What are the best practices—and common pitfalls—when aligning vision and execution across complex stakeholder groups?
Expect actionable frameworks, creative challenges, tips and tricks learned along the way, and stories from the field—from navigating C-suite strategy to building experiences that resonate on a human and emotional level.
About Our Speaker
Inessah Selditz is a Creative Executive and Brand Experience Strategist who has led global initiatives at the intersection of architecture, technology, media, and culture. A creative leader and executive at top NYC agencies and studios—including LAB at Rockwell Group, Huge, A_DA, and Superfly—she has helped shape the future of brand experience for clients across industries. Inessah has worked with brands like Nike, Microsoft, Netflix and Meta to define their core proposition and bring it to life across platforms, built environments and campaigns.
About Our Sponsor
Black Ink Business Services partners with business owners to provide clarity, structure, and support across operations, accounting, HR, and management. By delivering clear, intelligent insights into business health, they help clients focus on growth, strategy, and what makes their business unique. Whether launching, scaling, or optimizing, Black Ink handles the details so owners can focus on their vision.
About Futurespaces
Futurespaces delves into contemporary experience design, with a specific focus on how innovations in design and technology can meaningfully enhance human connection.
Founded and led by Josh Goldblum (Bluecadet) Futurespaces offers live webinars and in-person tours that provide valuable insights into the creative process of creating contemporary experiences.