What We Make Together with Brian Collins, co-founder of COLLINS
In a world wired for speed and spectacle, the work that endures still begins in the hush. In rough-draft conversations where people try, together, to do something worthwhile.
Brian Collins, co-founder of COLLINS, shares lessons from a practice built on participation over polish. Seven “Agency of the Year” wins weren’t born of spotlight-chasing but of listening, earning trust, and venturing into uncertainty.
He’ll show how missteps become pivots, why the vital work often happens off-stage, and how community-led initiatives at COLLINS swelled beyond any single vision.
Brian will also unveil an unannounced, real-time design experiment — a participatory project with global leaders pushing the edges of what design can enable.
Design isn’t the thing itself; it’s the possibilities it unlocks.
Join us Thursday, May 29 for a live presentation with Brian, followed by a Q&A.
The Collins library at their NYC offices holds more than 5,000 books on design, architecture, mythology, storytelling, music, and everything in between.
The identity for Andmore, a company transformation led alongside Blackstone.
The new brand identity for Bose.
COLLINS' Spotify's brand system is still in use 10 years later.
About Brian
Brian Collins is a designer and co-founder of COLLINS, the business transformation company based in San Francisco and New York City. The company started with two laptops, four desks and an idea: Make the future so irresistible, it becomes inevitable.
For ten years prior to the founding of COLLINS, Brian was Chief Creative Officer of the brand and innovation division of Ogilvy & Mather Worldwide. In 2005, Fast Company named Brian Collins an American Design Master.
Since then, the company has won Agency of the Year honors over the last 7 years from AdAge – including Business Transformation Agency of the Year – and D&AD. Their clients include some of the world's leading companies including Spotify, Facebook, Instagram, Robinhood, sweetgreen, Airbnb, The Guggenheim Museum and The Coca-Cola Company.
About Futurespaces
Futurespaces delves into contemporary experience design, with a specific focus on how innovations in design and technology can meaningfully enhance human connection.
Founded and led by Josh Goldblum (Bluecadet) Futurespaces offers live webinars and in-person tours that provide valuable insights into the creative process of creating contemporary experiences.