Mythology, Technology & Nature: New Thresholds in Experience Design with ARAMIQUE
As a kid I grew up in a house with the entire collection of Joseph Campbell’s Power of Myth VHS set under my television. Years later, when I wanted to write and direct movies, I rediscovered Campbell’s work in The Hero With A Thousand Faces and was surprised to learn my mom’s weird videos had shaped so much of Hollywood and modern storytelling.
For the majority of my career as an artist, director, and creative director, my work has been shaped by the intersection of mythology and technology. Looking at timeless archetypes and novel modes of expression and interaction to create new kinds of experiences with universal human resonance.
But five years ago, things changed. At the beginning of Covid, I moved from France to Costa Rica, abandoning the city for the jungle. Since then, my work has been dramatically influenced by nature and permaculture design, and the way I see the world and my output will never be the same.
In this talk, I will share how I’ve worked with mythology and technology to design experiences and installations for brands, tv shows, and festivals and how working with nature hands-on every day has changed my ambition for the future and my perspective on all my past projects.
About Aramique
Aramique is a director and creative director focused on large-scale immersive experiences, interactive installations and experimental storytelling. His work brings a lyrical and human-centered approach to technology and has been celebrated by publications ranging from The Guardian to Time Magazine. His installation-based public experiences, have been featured at festivals including SXSW, Art Basel, TED and Moogfest and institutions like Palais de Tokyo, New Museum, Museum of the Moving Image, Arsenal Contemporary and Mobile World Congress. He served for 7 years as Experience Director and ECD at Tool of North America where he led the team to AdAge A-list with his work for HBO Game of Thrones and Amazon Prime Video. He continues to create experimental storytelling, art and technology projects with brands, institutions, record labels and non-profits. He is an alumni of the New Museum Incubator for Art and Technology in New York and founder of the non-profit Reality Research Lab in France. He resides in the jungle of Costa Rica and is represented as a director by M SS NG P ECES.
About Futurespaces
Futurespaces delves into contemporary experience design, with a specific focus on how innovations in design and technology can meaningfully enhance human connection.
Founded and led by Josh Goldblum (Bluecadet) Futurespaces offers live webinars and in-person tours that provide valuable insights into the creative process of creating contemporary experiences.