Workshop: Building a PR Strategy for Early Stage Startups

​This in-person workshop will dive into PR strategies for early stage startups and how you can maximize outcomes.

​Topics

• ​What is PR and why it’s needed

• ​What is PR strategy

• ​Injecting your brand into the news agenda

• ​Importance of Thought Leadership and how to become a contributor on the top media outlets

• ​How to pitch your story to the journalists

​About Hosts

​Supermoon is a community for founders and investors, facilitating funding and resources necessary for project expansion. With over 17,000 founders, builders, and investors in our network and more than $10 million raised, Supermoon delivers resources and expertise to our portfolio ventures.

​Station3 is a collaborative workspace environment supporting builders and artists in the Web3 ecosystem.

​About Speaker

​Victoria Vaughan (Co-founder of ICL)

​Gathered over 10 years of experience in the crypto space, primarily serving as CEO of Cointelegraph till 2019 and bringing the company to the top positions on the market, Victoria сo-founded ICL to set the new standards for web3 PR & Marketing. She is a regular speaker at the top industry events such as Eth Denver, NFT.NYC, Dcentral, Web3 Summit Miami.

​ICL is a communication agency founded by Cointelegraph alumnae based in NYC, Paris and SF. Their clients get featured at NYT, WSJ, AP, Coindesk, Bloomberg and other top-tier publications. ICL runs communication campaigns which include organic PR, media buy, influencer relations and community growth.