UGC x Paid Ads: The Formula Behind Viral Campaigns

​In this Carry Session we'll explore how creators and marketers can build authentic content through UGC—and strategically scale it using paid ads. From crafting scroll-stopping UGC to deciding when and where to invest in ad spend, we’ll follow one expert’s journey from creating content that connects to running campaigns that convert. Expect tactical insights, real-world lessons, and practical tips to level up your paid strategy while keeping authenticity at the core.

​Walid is a digital strategist and founder of The Breadwinners Club, where he helps creators and Gen Z-focused brands grow through UGC and paid ads. With over a decade of experience, he’s known for blending authenticity with smart ad strategy.

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