PHX FWD Workshop - Simple. But Not Easy: A Founder’s Guide to Building Products That Build Companies
Most software development advice often misses the point for founders. This workshop is all about entrepreneurial product development. Not building software for software’s sake. Not engineering projects that never make a dollar. But creating products that actually build companies.
In this session, Marc Chesley (who’s scaled multiple companies to over $100M in revenue) shares his Product Development Formula. It’s a no-fluff strategy for moving from idea to paying customers, built on decades of experience and sharpened by today’s AI-enabled tools.
You’ll learn:
How to pick a target client you truly give a damn about
Why a “problem roadmap” beats a feature list every time
How to identify problems people will pay to have solved (the most overlooked step in product development)
Why “lovable” products win over “minimum viable” products
The mindset shift that makes everyone part of the sales and client success team
How AI, low-code/no-code, and cloud tools can take you from concept to cash in weeks, not years
Marc will also break down how modern technology has collapsed timelines, lowered capital requirements, and changed the way founders should think about raising money without losing sight of the ultimate goal: revenue.
About Marc Chesley
Marc Chesley is a seasoned technology executive and entrepreneur who has helped lead Infusionsoft (now Keap), OfferPad, and Paradox.ai from startup to over $100M in revenue. He’s served as CTO, Head of Product, President, and COO, earning recognition as Arizona CIO of the Year and IT Leader of the Year. Known for cutting through complexity, Marc blends deep product experience with a modern founder’s mindset, showing entrepreneurs how to build products and companies that last.