​Join DBT for a roundtable discussion with invited guests to discuss aspects and challenges of market entry.

​For many reasons the US is an attractive market as well the largest. However, it is also one of the most challenging markets to enter. Given the vastness of its geography, it can be daunting to decide where to centre your operations as well as ensuring you are compliant with federal and state laws.

​A barrier to entry describes any obstacle or factor hindering a business’s efforts to enter a new market. These obstacles can be financial, legal, cultural, linguistic, technological, or political, often creating high barriers to entry.

​Chatham House rules apply.

​Capacity is limited. Please register early to ensure your place.

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​About UK House

​The Department for Business and Trade, in partnership with the British Embassy, Washington, and Plexal, a UK innovation company tackling frontier technology challenges for government, is proud to host UK House at the RSA Conference 2025 in San Francisco in May.   

​UK House serves as a hub for UK organisations exploring opportunities in the US market, and for international organisations looking to engage with the UK.   

​Throughout RSAC week, UK House, held at the Center for Architecture + Design, 140 Sutter St, San Francisco, will feature panel discussions, networking events, and expert insights on the latest cybersecurity trends and challenges.   

​For more information or collaboration opportunities, please contact: 
Kevan Reade – kevan.reade@businessandtrade.gov.uk 
Oliver Murray – oliver.murray@businessandtrade.gov.uk