Relational Campaigning: What are some proven tactics that work?

​Uncover the Secrets to Winning Campaigns – Backed by Science
Campaign Lab is launching an exciting new online series where top academics reveal proven strategies for campaign success. Forget the hype—each session delivers practical insights grounded in research that you can use to win.

​Ever wondered why some messages cut through, while others fall flat? The answer might lie in the fact that the messenger matters as much as the message itself. Relational organising harnesses our most powerful asset - our personal connections. Put simply, when someone you know asks you to take an action, you are more likely to listen and you are more likely to do it.

​The evidence is clear: research from Columbia University's Data Science Institute revealed that a simple text from a friend boosted voter turnout in the 2018 US midterms by an extraordinary 8.3 percentage points.

​So how can we use friend-to-friend tactics to build progressive political power?

​Evie Monnington-Taylor, Director of Research at Vote Rev, will share her frontline insights on how Vote Rev designed, tested and mainstreamed relational tactics to get out the vote in the US Presidential Election. Evie will be speaking in a personal capacity. Views will be her own and don’t necessarily reflect those of Vote Rev.