


Founder Sales: Sell More. Scale Faster.
Most founders don’t come from a sales background—yet, if you can’t sell, you can’t grow.
• Do you know how to confidently close deals without feeling pushy?
• Is your sales process repeatable, or are you figuring it out as you go?
• When should you hire your first sales team, and how do you do it right?
If you’re unsure, you’re not alone—but without a strong sales foundation, scaling becomes impossible.
With a strong sales engine, however, you can:
✅ Build traction fast
✅ Secure funding
✅ Sell to customers—even before you have the product
✅ And much more…
That’s why we’re bringing:
Daniel Wardle, a Sales Coach at Harvard Business School, will run The Founder Sales Playbook, a live masterclass designed to help you build the right sales engine for your startup.
What You’ll Learn
✅ How to Sell Like a Founder – Build a repeatable sales process and confidently close bigger deals.
✅ Sales Strategy for Scale – Know when to hire and how to build a revenue engine that fuels growth.
✅ Live Q&A & Founder Coaching – Get direct feedback on your sales challenges from Daniel and apply real-time insights immediately.
Who Should Attend?
👨💼 Founders from Pre-Seed to Series A
✔ Attending: Must have raised at least £50K in funding or be revenue-generating.
By Joining This Event, You Engage Further with the Syrena Community, Which Helps Founders:
1️⃣ Secure funding through monthly pitch events.
2️⃣ Learn through masterclasses from top experts.
3️⃣ Work with the best only—through Syrena’s partner network (Best Deal Guarantee).
This session is designed for founders who take action—not just listen.
📌 If you’re just here to sit back, this isn’t for you.
📌 If you’re ready to engage, ask questions, and get real insights, join us.
👉 Register now—and tell us: What’s your biggest sales challenge right now?
Founder Sales Club helps founders and early sales hires master B2B sales with practical, proven strategies. Learn to sell confidently, close more deals, and scale your business faster through coaching, community and accountability.
