Israel Tech Mission Presents: Aliza Licht on Israel's PR Battle, Social Media & Reflections on Changing the Narrative

​Israel Tech Mission invites you to an exclusive event on April 29th at 6 PM. Join us for a thought-provoking conversation as Aliza Licht—bestselling author, award-winning marketer, and globally recognized branding and communications strategist— sits down with Avigail Goldglancz, Counsel at Pillsbury and Board Member of Israel Tech Mission. Aliza is also the host of the upcoming Women Executives Mission to Israel, furthering her commitment to reshaping the global conversation around the region.

​With decades of experience shaping the public perception of top brands, Aliza will share her insights on Israel’s global PR challenges, the power of social media in controlling narratives, and actionable strategies for shifting perceptions. Drawing from her expertise in branding, crisis management, and storytelling, she’ll discuss how individuals and organizations can amplify Israel’s voice on the world stage and combat misinformation.

​​​Registration & ID: Have a printed or screenshot proof of registration and a valid government-issued ID ready to present at security. There is no entry to the event without proper credentials. Name tag must be worn at all times during the event.