Cultural Capital - What Black Culture Means for Modern Brands

​While it's increasingly understood that Black culture shapes global influence, brands often limit their focus to expected categories like food, fashion, and beauty. However, Black-owned media and creators are driving significant influence across health and wellness, travel, finance, and tech, often outperforming engagement metrics in these categories despite receiving minimal sponsorship investment.

​Hosted by The Shade Room, this panel will present new research From Magna on consumer behavior and brand perception, highlighting the real cost of missing the engagement, trust, and revenue that come from authentic participation in Black communities through the creators and platforms that already command their attention.