Foundations of Email Marketing, a Workshop
In this 1 hour workshop, we will go through the foundations of email marketing.
✏ How it works?
If you are a freelancer or a small business owner looking to start leveraging email marketing for your business and you feel like:
you don't know where to start
you’re overwhelmed with platform choice
you’re worried it will take too much time
This is the right workshop for you, because we’ll keep things simple and focus on making email marketing part of your day-to-day business routine. Not “yet another thing that’ll stress you out”
🗒 We’ll cover the following topics:
What are email marketing, and newsletters and how do they benefit your business
Demystify the tech setup you need and make you feel at ease about it
What your newsletter could be about, who it’s for, etc.
The Dos and Don’ts
Bring your pen and paper or your digital note-taking app, you will be workshopping and taking action on the day and leave ready to start implementing!
🎥 Yes, the event recording will be shared with ticket-holders afterwards.
Your Host, Maria Malaniia:
LinkedIn - Website - Weekly SEND Newsletter
I have a knack for simplifying the complex and making it clear and manageable.
Making email marketing work for you and your business is about making it a consistent and sustainable practice that you can integrate into your business and everyday marketing without additional stress.
I started my work life in the hospitality industry, first serving tables at luxury restaurants and then creating guest experiences for luxury hotel brands. I spent many years thinking about ways to best delight the guests of the hotels and restaurants I worked with.
Now I apply this experience and mindset to email marketing, as the principles are very very similar:
Put the guest, a.k.a. the customer, a.k.a. your email subscriber, first.
Know what they come to you for, and do your best every single time to deliver that.
Continue creating valuable and memorable experiences.
Organised by Ece Kurtaraner.
This is the first of the monthly workshop series in the Fora Club calendar. We'll be focusing on building resilient, impactful and sustainable businesses with community power.